In God we trust; all others bring data
-W. Edwards Deming
Without analytics, your company is vulnerable. However, just owning analytics tools isn’t enough. Extracting value from your analytics requires competent staff, well-defined processes, a clear business strategy, and leadership support.
The utility of good data is derived by harnessing the existing technology within your business. Then, you need to invest in refining your procedures to enable data collection and analysis. This helps decision-makers to position themselves to spot the problems faster which can help identify and test range of policy/solution options. Learn from collective experience. Target limited resources enabling your business to quickly refine and tailor policy interventions.